fbpx
Tuesday, May 17, 2022
No menu items!

Ford juices production of Lightning F-150 electric truck to meet demand

Ford Motor on Tuesday (April 16) will start regular manufacturing of its F-150 Lightning electric pickup truck, more than tripling planned annual production of the vehicle that now symbolizes the 118-year-old company’s drive to retool for a new century.

Ford marked the “Job One” ceremony for the Lightning with a webcast on Tuesday. The event marks the sharp acceleration of the Lightning’s assembly system at Ford’s Rouge Electric Vehicle Center in Dearborn, Michigan.

Ford aims to build 150,000 Lightning trucks a year at the new part of its historic Rouge manufacturing complex while it builds a much larger electric vehicle production complex in Tennessee.

It had planned to build just 40,000 annually, but surging demand for electric vehicles prompted Ford to increase planned production twice since last August of the Lightning, a heavily modified version of its best-selling F-150 pickup truck.

About 200,000 customers made reservations for the Lightning before Ford cut off taking preliminary orders in December.

The Lightning will hit showrooms behind startup Rivian’s electric R1T pickup, but ahead of General Motors Co’s electric Silverado, Stellantis NV’s promised electric Ram truck and Tesla Inc’s Cybertruck, which has been delayed until next year at the earliest.

Rivals GM and Ford are pursuing different strategies in the electric pickup market. Ford re-engineered its current F-150 to install batteries, a cargo-carrying front trunk and enough electrical outlets to power a home or a construction site. It took 19 months to build an assembly line adjacent to the existing Rouge F-series factory.

GM spent more time designing its electric Silverado from the wheels up, gutted a factory in Detroit to build it and several other electric vehicles, and built new factories to supply those vehicles with GM-designed batteries.

The Silverado is expected to launch in the fall of 2023.

For Ford, it was critical to hit its target of starting regular production of the F-150 Lightning this spring.

The company has contended in the past with late, poorly-executed launches, including the botched launch of a redesigned Explorer sport utility vehicle in 2019.

(Production: Aleksandra Michalska)

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

After NY supermarket massacre, investigators look for missed warning signs

An investigation into the shooting of more than a dozen people in Buffalo, New York, turned on...

Amber Heard testifies Johnny Depp assaulted her on their honeymoon

"Aquaman" actor Amber Heard told jurors on Monday (May 16) that Johnny Depp slammed her against a wall and wrapped a shirt...

Super Blood Moon seen over the U.S.

In parts of the U.S., the moon took on a reddish orange appearance, dubbed a Super Blood Moon on Sunday (May 15)...

Wall Street opens lower after glum China data

Wall Street's main indexes opened lower on Monday (May 16) as investors digested downbeat data out of China amid worries over a...

Man fatally shoots woman for allegedly trying to rob him in SE Houston

HOUSTON - A woman was fatally shot after she allegedly tried to rob a man in southeast Houston early Monday.

More Articles Like This